BreezeLuxury

Shopify E-commerce & Branding

Building a clean, modern site to showcase a smarter credit experience.

Overview, Role & Responsibilities

BreezeLuxury needed a fresh online presence to serve both shoppers and consignment sellers. I consulted with the founders to scope out key features, designed the site to reflect a premium feel, and developed the full site in Shopify with custom integrations.

Tools & Technologies

Role

Branding Designer, Shopify Designer & Developer

Responsibilities

  • Logo rebranding

  • UX/UI design

  • Shopify design and development

  • Client consulting

  • Booking and consignment integration

Problem

Their old brand and website didn’t reflect the luxury market they targeted. They needed:

  • A modern, elegant logo and visual identity

  • A Shopify store with clean design and smooth UX

  • Calendly integration for appointment booking

  • Consignment seller login for backend access

Solution

  • Brand refresh, design new logo and website

  • Embedded Calendly booking for easy appointment scheduling

  • Custom seller login portal for consignment management

  • Responsive product browsing and seamless checkout

  • Trained clients on using the backend and managing content

Design Process

  • Key Points:

    • Designed multiple logo directions based on luxury, minimalism, and clarity

    • Finalized a sleek wordmark to match the brand’s upscale tone

    • Selected a refined color palette and typeface for digital use

  • Key Points:

    • Mapped key pages: Home, Shop, About, Consign, Contact

    • Created clean, high end layouts in Figma with clear user flows

    • Prioritized mobile UX and visual simplicity for a luxury feel

  • Key Points:

    • Developed a responsive Shopify site using custom sections

    • Integrated Calendly for appointment booking

    • Set up a secure seller login for consignment partners

    • Optimized for performance, accessibility, and backend ease of use

Final Site Preview

View Live Website

Reflection
& Lessons Learned

This project balanced form and function, the site needed to feel premium while solving real business needs. By combining branding, UX, and tailored features, I helped BreezeLuxury launch a flexible, scalable platform that better serves both buyers and sellers.

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